Category Archive for: ‘General’

  • Language Learning: Mastering the Vocabulary Slog

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    If language is the most social skill, should a foreign language be learned alone? At least in part. That’s the position of a recent article in the Economist, which asserts that digital tools can make language learning far more effective, and can ease the embarrassment …

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  • Ukraine the Great White North? The Implications of Poor Geography

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    Only 16 percent of Americans can find Ukraine on a map. This is the embarrassing conclusion of a survey published by three Ivy League professors in the Washington Post earlier this month. The survey’s 2,066 respondents were asked to plot Ukraine on a digital map …

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  • New Training and Marketing Tools

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    The World Trade Press website has a new Training & Marketing area, which contains links to all kinds of tools for promoting World Trade Press products. These include training resources such as product sheets and product slideshows, plus a variety of marketing pieces like press …

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  • World Trade Press Signs Partnerships in Australia and Japan

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    World Trade Press is proud to announce that it recently signed distribution agreements with two highly respected companies: James Bennett in Australia and the Maruzen Company in Japan. These companies will distribute the World Trade Press suite of online resources— including AtoZ World Business, AtoZ …

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  • Feature Added to AtoZ World Culture: Lesson Plans

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    The World Trade Press editorial team has added a set of 54 detailed lesson plans to the AtoZ World Culture online resource. For anyone teaching language arts, social studies, or a related discipline, these lesson plans will be a huge benefit—simplifying class preparation and engaging …

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  • Bird-Watching in the Netherlands

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    Millions of people the world over identify themselves as bird-watchers. I certainly enjoyed bird-watching while on board the steel-hulled boat we rented to cruise the lakes and canals of Friesland in the north of the Netherlands. Friesland and the neighboring area of Overijssel are known …

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  • Handmade Swiss Cheese

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    High in the Swiss Alps above the town of Grindelwald is a hamlet called Alpiglen, where my husband and I came upon a cheese hut. Cheese huts in the Swiss Alps are earthy cabins where industrious people spend the summer months making artisan Swiss cheese …

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  • Swiss Chocolate Frogs

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    I’m having trouble forgiving American chocolate makers for not taking chocolate to the sensory peaks I have experienced in Switzerland. Yes, I know most cows in the US don’t get to eat wildflowers all day in Alpine splendor. I also know we don’t have the …

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  • The Wind in Our Beer

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    On a warm, cloudy day one May, my husband and I were exploring an absolutely out-of-the-way, non-touristy Dutch village in Friesland, a region in the north of the Netherlands. Our trajectory from the canal where we left our boat was unquestionably toward the slowly revolving …

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  • A Yodeling Serenade in Switzerland

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    While having lunch in Bern, Switzerland, last June, we expected to enjoy the cobblestone streets and 15th-century terraced buildings near the café. We expected to savor the food—we had ordered an Alpine specialty called käseschnitte, which is bread sprinkled with white wine, covered with ham, …

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