This book will transform your export operation into a market-driven, profit-making enterprise by teaching you to employ international marketing methods and strategies used by successful firms worldwide. International Marketing is a comprehensive primer for those new to international marketing as well as those who need to make certain they are taking advantage of every opportunity the marketplace provides.International Marketing will transform your export operation into a market-driven, profit-making enterprise by teaching you to employ international marketing methods and strategies used by successful firms worldwide. International Marketing is a comprehensive primer for those new to international marketing as well as those who need to make certain they are taking advantage of every opportunity the marketplace provides.
INTERNATIONAL MARKETING: TABLE OF CONTENTS
Chapter 1: Marketing Basics
Chapter 2: Elements of the Marketplace
Chapter 3: The Dimensions of International Marketing
Chapter 4: International Trade
Chapter 5: The Role of Governments
Chapter 6: The Role of Cultural Forces
Chapter 7: Developing Products for the Foreign Market
Chapter 8: Market Research
Chapter 9: Preparing for Market Entry
Chapter 10: Developing Distribution
Chapter 11: Advertising and Promotions
Chapter 12: Making Contact
Chapter 13: Staffing the New Market
Chapter 14: Evaluating Performance
Chapter 15: Marketing Plan
Chapter 16: The Marketing Audit
Chapter 17: Glossary
Chapter 18: Resources
INTERNATIONAL MARKETING: AUTHORS/CONTRIBUTORS
Jeffrey Edmund Curry, MBA, Ph.D., is a trade professional with years of experience leading
trade missions and negotiating joint ventures between China, Vietnam, Russia and the U.S.
He has taught management development, international finance and economics at the university
level in the U.S., Germany, Vietnam and France. Mr. Curry is the author of Passport Vietnam,
Passport Taiwan, and A Short Course in International Marketing.
Series Editor: Edward G. Hinkelman
International Marketing 3rd Ed.
Approaching and Penetrating the International Marketplace
Pages: 184
Binding: Softcover
Author: Jeffrey Curry, M.B.A., Ph.D.
Size: 10"X7" (25.4X17.78cm)
ISBN: 978-1-60780-007-1
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