World Trade Press
Company Profile
World
Trade Press is a publishing, educational, and information products
company specializing in topics of international trade, logistics, and
country data. The company publishes more than 65 reference books in
print form, as well as downloadable reports, e-content products, map
premiums, atlases, giant maps, and downloadable country, regional, and
world maps in editable Adobe Illustrator vector format files.
The
company’s underlying philosophy holds that individual
contacts among
people worldwide have a positive, humanizing effect, while
strengthening mutual understanding and mutual interest. The company
seeks to promote such contacts by lowering the informational entry
barriers that prevent individuals and organizations from operating and
succeeding in the international arena.
The company’s outlook
comes from its founder, Edward G. Hinkelman, an international economist
(Tufts University, the Sorbonne, University of Paris) and the
author/editor of sixteen reference books on international trade and
logistics. Mr. Hinkelman has spent 30 years in the export-import
business, dealing in a multitude of commodities and traveling to 67
countries in the process.
World Trade Press products are
designed around the needs of those actually working in the
international arena. More practical than theoretical, individual
publications contain comprehensive information designed to provide both
the contextual background and up-to-date detail necessary to operate
from a position of knowledge and understanding.
Of particular
note is the company’s “Country Database.”
This is a massive database of
constantly updated proprietary editorial and graphics for 175 countries
of the world. It provides deep content coverage in major topic areas of
society and culture, travel, communications, business, trade,
marketing, and security. Currently, the database has 11,000,000+ words
of editorial, 1,750+ country maps, 12,000+ photographs, and grows by
approximately 250,000 words per month. This e-content product is
available through enterprise licenses and by download of individual
country reports in each of the subject areas.
The World Trade
Press target audience comprises individuals, businesses, organizations,
NGOs and governmental agencies with involvement in international trade,
logistics, development or relief. Customers include small-, medium-,
and large-scale businesses; agencies of domestic and foreign
governments; domestic and foreign chambers of commerce; international
relief organizations; universities; and public, private, and academic
libraries.
World Trade Press products are developed
through a
collaborative effort, recognizing that no one individual or
organization can know everything. Products are planned, researched, and
developed by drawing on the talents of a diverse domestic and
international staff of researchers, editors, writers, graphic artists,
and outside experts.
The company also draws on outside
resources and has solicited specialized contributions from such firms
as Ernst & Young, Baker & McKenzie, CIGNA Worldwide,
Arthur
Andersen, the ICC, Hapag-Lloyd, Martindale-Hubbell, Reed Reference
Publishing, the International Monetary Fund, Foreign Trade magazine,
Insurance Company of North America, Swiss Bank Corporation, regional
professional, trade and business periodicals, and various domestic and
international governmental agencies.
World Trade Press is very
active in the delivery of products in electronic formats including
e-commerce on the Internet, downloadable reports, downloadable maps,
and e-content products for delivery on company websites, extranets and
intranets.
World
Trade Press
Mission Statement
Our
mission is to foster international trade as a tool for development and
understanding by becoming a premier worldwide provider of practical
trade, communication, logistics and country data to individuals,
businesses, organizations, and governments.
World Trade Press
Vision Statement
Our
vision is to become the most respected worldwide provider of
information, education and resources in the fields of international
trade, business, logistics, and country data.
World
Trade Press
Scope of Business
World
Trade Press, either directly, or through its distributors and
international purchasers of translation rights, sells to clients in
more than 100 countries worldwide.
World Trade Press employs 13
full-time staff internally, 20+ full-time staff in India and the
Philippines, 4 part-time staff in Russia, and 3-4 domestic staff on a
part-time basis. Included in our internal and extended staff are
professional researchers, editors, writers, database designers, web
masters, graphic designers, cartographers, and translators.
World
Trade Press has an in-house map printing and lamination department for
large format maps that includes a 98” 6-color Mimaki wide
format
printer, a 42” 6-color Hewlett-Packard DesignJet 5500
printer, and an
80” wide AGL Model 8000 thermal laminator. World Trade Press
is one of
the few cartography companies in the world that designs and produces
large format maps in-house.
Smaller sized map products such as
our 36" x 24" wall maps, desk pads and mouse pads are produced at
printing facilities in Los Angeles, Baltimore and Wisconsin.
Softcover and hardcover books are printed
in Michigan, Missouri, Hong Kong, and China.
World
Trade Press occupies approximately 6,500 square feet of office,
production and storage facilities in Petaluma, California, about 30
miles north of San Francisco.
Edward G. Hinkelman
Short Bio
Edward G. Hinkelman is the founder,
publisher and CEO of World Trade Press.
Mr.
Hinkelman was born in New York City in 1947, attended Hebron Academy in
Maine, and studied economics at Tufts University in Massachusetts and
economic geography at The Sorbonne, University of Paris. Since then, he
has been a visiting lecturer at the University of Michigan, Tufts
University, the University of California, Berkeley, and San Francisco
State University. He has been a program leader at many TEC (The
Executive Committee) conferences, as well as at the Esalen Institute in
Big Sur, California. He has also spoken at numerous trade conventions
such as NASBITE (North American Small Business Trade Educators),
Publishers Marketing Association, and US District Export Councils. Mr.
Hinkelman is a member of the Northern California District Export
Council and other trade associations involved with education and
promotion of trade, publishing and cartography.
Over the years,
Mr. Hinkelman founded, developed, and sold two manufacturing companies,
an import-export trading company, and a commercial printing business.
For six years he was vice president of development for an international
training and corporate consulting firm. His expertise in international
trade comes from over 30 years as an importer and exporter of
commercial and consumer products. He has traveled to more than 67
countries in the process.
Mr Hinkelman is the author of the
industry standard Dictionary of International Trade, now in its 7th
edition, and the largest-selling reference book in the world for trade
and logistics. He is the author of Importers Manual USA, A Short Course
in International Trade Documentation, and A Short Course in
International Payments. He was also the editor of the World Trade Press
Country Business Guide Series. Since founding World Trade Press he has
been directly responsible for the development of more than 70 books,
atlases, CD-ROMs, and electronic databases.
Mr. Hinkelman is an
avid skier, hiker, and open water and masters competitive swimmer. He
swims in the Alcatraz-San Francisco race each year, as well as a number
of lake, bay and pier swims. He also competes in USMS (United States
Masters Swimming) pool events. He lives in Petaluma with his wife Gayle
Madison, who is a pastoral counselor and also a skier, hiker and pool
and open water swimmer.
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